Professional Coffee Services

Trusted by

  • International Trade Centre (United Nations)

    International coffee consultancy for the She Trades programme

  • Caffe Culture

    Caffe Culture Show

    Marketing, organising and hosting the coffee tasting feature

  • World Coffee Alliance

    World Coffee Alliance

    Coffee tasting facilitation at the World Coffee Innovation Summit

  • Moma

    Moma

    Freelance barista, trainer and brand representation at outreach events

  • Tribe

    Tribe

    Partner

  • Sanremo Coffee Machines

    Sanremo Coffee Machines

    Barisa Hub events

  • Cafec

    Cafec

    Organisation and hosting the Cafec UK Brewers Cup

  • Rwanda High Commission

    Rwandan High Comisison

    Market linkage through coffee tasting facilitation

  • The Best Coffee Shops UK

    The Best Coffee Shops UK

    Judge 2025, 2026

  • Cascara

    Cascara

    Organisation and representation at trade shows across the UK

  • Liverpool Coffee Festival

    Sponsor and partner of the cupping feature

  • Collaborative Coffee Network

    Collaborative Coffee Network

    Consultant, discovery events, and coffee market linkage

Coffee events

Cuppings | Festivals | Competitions

With over four years of coffee event experience, we understand that every detail matters when planning an event.

Utilise our expertise in ensuring your event is set-up for success from the very beginning through to the social posts and follow-ups after the event.

  • Quiz our team on how it’s best to execute your event, or work with us so we can understand your vision and goals to create a plan which will exceed your expectations. No stone is left unchecked to guarantee each element of your event is considered.

  • From setting up the venue to emceeing or overseeing sequencing and flow, your event is in safe hands to run to schedule so that your guests can enjoy and get the most from your event.

  • Go beyond the description to delve deep into creating impactful content that people can connect to, generating digital thematic worlds that drive viewership and reach, resulting in increased registration and attendance. Tap into everything from social media and our website to online newsletters and our partner extensions.

  • We carry a complete and fully mobile coffee tasting set-up, including spoons, cups, kettles, grinders and a table. For espresso and filter brewing, we can confidently refer you to our network of partners.

Market linkage

Access or improve your position in the UK

With over four years of coffee event experience, we understand that every detail matters when planning an event.

Utilise our expertise in ensuring your event is set-up for success from the very beginning through to the social posts and follow-ups after the event.

  • We act as an extension of your team to represent you commercially in the UK to buyers and decision makers, at cuppings, festivals and business meetings. Whether you are based in Origin or London, access our extensive network and improve your position in the market.

  • Our expert term are able to confidently and independently offer objective physical and subjective sensory analysis following current SCA protocols for your coffee, or custom analysis for other products including tea and equipment.

  • A great way to position yourself in the market and gain access to potential buyers and industry members are through events. Capture a wide audience through open or private product tastings and experience workshops.

  • Industry trends change frequently and with little, keep up to date with supply and demand information, flavour and taste preferences and future projections up to a year ahead.

Business support

Coffee shops | Roasteries | Projects

We understand that some businesses occasionally require an extra pair of hands to cover a range of roles.

Over our years in the coffee industry we have amassed expert skills in nearly every stage of the supply chain, from coffee shops to green coffee sourcing.

  • Our team has extensive experience in barista, management, training and operational roles within coffee shops. We offer both long-term integration focusing on positioning, finances and quality, as well as short-term role cover, training solutions, and equipment advice.

  • As we have experience using most commercial coffee roasting equipment, our team can offer support with profiling, production, green and roasted quality grading, sourcing, and systems over long or short term contracts.

  • The coffee industry is incredible innovative and creative, with new businesses and products shaping the industry each week. Utilise our knowledge in starting a business or access our infrastructure and network to get your into the marketplace.

  • Looking for reliable, proven, and expert support for your business at an upcoming event, or series of events across the year? Our team can integrate and represent you in a variety of different contexts to a professional standard, ensuring to meet your goals and targets.

Contact us

Alternate contact methods

General
Andrew@thecuppingdirectives.com

Events
Events@thecuppingdirective.com

Waypoint coffee sets
Waypoint@thecuppingdirectives.com

Text and whatsapp
+44(0) 7783375334

Instagram
@Thecuppingdirectives
@Set_Waypoint