Make it count

We understand that each and every coffee related event is unique to its location, audience, activities and goal. From sharing awesome coffee at free public events to professional and private sales or networking events, our range of services offer bespoke experiences and pricing to ensure everyone from the individual barista to global corporation can create memorable and impactful events.

Our Services

  • Do you have an idea for an event, want to network with the UK coffee industry or have a space you want utilised? With our advanced understanding of community and industry trends and what is required of events in 2025, we guarantee to help you achieve a memorable and impactful event.

  • Our expert team will be hands on to work to your specifications and requirements for your upcoming coffee event. The Cupping Directives’ years of experience planning and hosting events means that you are in safe hands to take a step back. From cuppings and panel discussions to competitions and product showcases, we professionally deliver your event to your vision from idea conception to following up with your guests and on socials afterwards.

  • Our online community is the best. Filled from bottom to top with coffee producers, importers, roasters, baristas and enthusiasts, we come together to create a targeted audience for your event.

    We are able to offer unique advertising for your upcoming event. If you’re happy with our free community updates on our website and socials, or if you prefer a bespoke and targeted ad by utilising our bespoke poster design and event highlighting services, we are here for you.

    We always recommend ticketing an event so you know how many guests to expect. Our expert team can help you by ticketing your here on our website or curating a custom listing on Eventbrite for you.

  • Are you a green importer looking to market in the UK, or a coffee professional with limited roasting experience? Talk to us today to make the best use of our sample roasting service and ensure that your small green coffee sample is expressed in the best way possible for showcasing to buyers or for competition.

  • The Cupping Directives are committed to using only the best professional equipment for cupping events. Utilise our fleet of branded W.wright cupping Spoons, Barista Hustle cupping bowls, 3.5L Igenix kettles and plain bean sorting trays.

    Need something else like an espresso machine, grinder or even a roasting machine? Our advanced network means that we can always put you in touch with the best place to source.

  • Looking for a quick top-up on coffee knowledge? Our expert team boast years of experience teaching and training both coffee professionals and enthusiasts to a level they are happy with. Whether it’s Barista skills, sensory, brewing, roasting, coffee history or quality. The Cupping Directives will deliver a professional bespoke course for you.

    Looking for an AST or to complete your Q-grader certification? Talk to us about finding an instructor!

  • To be accessible to both individuals and established business, we offer bespoke prices on our customisable services.

    To enquire and to check availability please use the contact form below.

Contact us