Welcome to The Cupping Directives
The home of Waypoint coffee sets
International coffee consultants
Welcome to The Cupping Directives The home of Waypoint coffee sets International coffee consultants
Connect to coffee across the UK
Education and discovery
focussed coffee roasters
Find events near you,
across the UK and online
Professional events, market
linkage and consultancy
Featured events
Featured events
BLOOMTOWN FESTIVAL
Bloomtown will be a one day festival showcasing the incredible work of independent coffee roasters, baristas and shops on Saturday May 16th 2026.
Featuring a roasters hall, cafe bar, cupping room and more in the iconic Rose Lipman building in De Beauvoir, Hackney, London
Moroccan Coffee Cupping
Have you ever tried coffee roasted in Morocco?
Now is your chance to experience tasting coffee from one of Marakech's best coffee roasters, hosted by Alfie, at Soto Coffee, supported by The Cupping Directives and Moma.
Introducing Bloom Coffee, a pioneer in Marakech for specialty coffee, who focus on exciting brew methods, exceptional coffees from around the world, and ecucation through events and their wholesale programme.
