Meet the Team
At the Cupping Directives, we believe that community is the heart of the Coffee Industry. Whether at the farm level or consumer, if everybody works together toward a common goal, and with shared values, we can achieve anything and create real positive impact.
We are here to do better by being fair, honest, respectful and accountable, and to be the change we want to see.
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Founder
Shortly after moving to London in 2021 to immerse himself in coffee business and culture, Andrew thought that the community would benefit from a centralised hub of coffee events. A way of creating community spirit through advertising cuppings, festivals, competitions and product launches to facilitate and increase access, all to help bring more people together and into the industry.
With years of experience in coffee shops and roasteries, Andrew has a passion to help the speciality movement grow and create a legacy where every member from farm to cup has a way to benefit from the work The Cupping Directives set out to do.
Our story
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