Founder and operator

Shortly after moving to London in 2021 to immerse himself in coffee business and culture, Andrew thought that the community would benefit from a centralised hub of coffee events. A way of creating community spirit through advertising cuppings, festivals, competitions and product launches to facilitate and increase access, all to help bring more people together and into the industry.

With years of experience in coffee shops and roasteries, Andrew has a passion to help the speciality movement grow and create a legacy where every member from farm to cup has a way to benefit from the work The Cupping Directives set out to do.

Non-Executive Director

Maddi has been involved in coffee for over 10 years, with experience across both commodity and speciality sectors in barista and management roles. She now resides as Chief Operations Officer of a small artificial plant business in London, overseeing daily operations, finances, inventory and sales.

Using her range of experience and knowledge across coffee and business, Maddi advises and consults on the long term vision and strategy to grow The Cupping Directives to deliver increased positive impact for the coffee community and Industry.

Founder of Brew With Friends.

After a few years of teaching secondary school maths, Gene stumbled upon her true passion -coffee. This led to opening her own coffee shop which brought people together through hosting events, creating a sense of community and making incredible memories. From there she dived even deeper into coffee, working in wholesale and training, sharing her passion and knowledge along the way.

More than anything, Gene cares about creating a welcoming and supportive community - where people can learn from each other, share stories and celebrate their love for coffee. Gene then brought her idea for ‘Brew With Friends’ to The Cupping Directives, where they have continued to bring coffee lovers from all over together over great coffee and even better company.